Dear NMCA Members,
As we know, chile grown
in the dry weather and warm soil of New Mexico cannot be matched by chile grown anywhere else in the world. The
chile industry in New Mexico significantly contributes not only to the economy of New Mexico, but also to our culture and
tradition. Chile is the heart and soul of New Mexico. The unique flavor and high quality of New Mexican chile creates a reputation,
and we are seeking to preserve that reputation and the chile industry in New Mexico.
in time for the 2014 chile harvest, we are announcing the New Mexico Certified Chile™ program.
In order to preserve the integrity of chile grown in New Mexico, we have created a Certification Mark that guarantees
this chile IS New Mexico Certified Chile™. The NMCA has trademarked the words and
logo “New Mexico Certified Chile™” and members of the NMCA can become Licensees to use the trademark in
its advertising. NMCA information can be found at http://www.nmchileassociation.com
Oftentimes chile is incorrectly
described as New Mexican when in reality it is grown outside New Mexico or even outside the country. 82%
of chile consumed in the US is imported. By creating a New Mexico Certified Chile™ Mark that can
be used on products and in marketing, we can guarantee that chile is grown in New Mexico and loyal consumers will no longer
be left searching for the truth. They will know their chile is not a cheap imitation. The
Certification Mark will guarantee the unique flavor and high quality that chile grown elsewhere lacks, and will preserve the
reputation of New Mexico’s chile. This program will not only support chile farmers, but all those
that sell and use New Mexico Certified Chile™. New Mexico Certified Chile™ will join others
such as the Vidalia Onion™, Florida Oranges™, California Almonds™, and Idaho Potato™ certification
programs as programs that support signature crops of a state or region.
NMCA will administer this program, and only members will be able to participate. In order to use the New
Mexico Certified Chile™ Certification Mark, we ask that you complete an application and sign the license agreement,
accompanied by a check for all Participation Fees. Farmers, produce vendors, processors and manufacturers
can use the trademark in their advertising, packaging, and publicity for an annual fee of $500, and a small fee of $0.002
per pound of New Mexico Certified Chile™. Each participant’s Distributor, Retailer, and Restaurant
customers can also use the trademark for no additional fee, which will give them a competitive advantage over those who do
not use the trademark.
The NMCA plans on advertising
the Trademark and Certification program and the importance of buying New Mexico Certified Chile™ to the public.
There is no question that the public will support and buy chile products that are New Mexico Certified Chile™
products. Use of the trademark will distinguish the product from foreign product and give us a
To preserve the integrity of your chile and stand out among
Email the attached application to: email@example.com OR
Mail the application to:
NMCA, PO Box 845, Mesilla Park, NM 88047